Privacy Policy for Superr

Effective Date: May 14, 2025

Last Updated: May 14, 2025

Welcome to Superr ("Superr," "we," "us," or "our"), a shopping discovery platform, accessible via superr.com (the "Service" or "Platform"). This Privacy Policy is designed to help you understand how we collect, use, share, and protect your personal information when you use our Service. We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner.

This Privacy Policy applies to all users of the Superr platform, including:

• Users/Shoppers: Individuals who use Superr to discover products, save items, and navigate to partner merchants.
• Merchants/Brand Partners: Representatives of retail organizations who partner with Superr to showcase products.
• Website Visitors: Individuals who simply browse or visit superr.com.

Please read this Privacy Policy carefully. By accessing or using our Service, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not access or use our Service.

1. Definitions

• Personal Data (or Personal Information): Any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier, or factors specific to their identity.
• Processing: Any operation performed on Personal Data, whether or not by automated means, such as collection, recording, organization, storage, adaptation, retrieval, use, disclosure, dissemination, restriction, or destruction.
• Controller: The natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data. Superr acts as the Controller of User, Merchant, and Website Visitor Personal Data.
• Processor: A natural or legal person or agency which processes Personal Data on behalf of the Controller.
• Data Subject: The individual to whom Personal Data relates.
• GDPR: General Data Protection Regulation.
• CCPA: California Consumer Privacy Act, as amended by the California Privacy Rights Act (CPRA).

2. Information We Collect

We collect Personal Data from and about users of our Service in various ways:

2.1 Information Provided Directly by You

• Account Registration: When you sign up for Superr, we collect information such as your name, email address, password, and communication preferences. Merchant partners may also provide company names, billing information, and physical addresses.
• User Profile & Preferences: You may provide additional information for your profile, such as style preferences, favorite brands, sizes, gender, and demographic information (if voluntarily provided).
• Shopping & Discovery Data: We collect data on the products you search for, view, save to wishlists, share, or click on to purchase through our partner merchants.
• Communications: When you contact us for support, provide feedback, or communicate with us, we collect the information you provide in those exchanges.
• Marketing Information: If you subscribe to our newsletters or alerts, we collect your email address and notification preferences.

2.2 Information Collected Automatically

• Log Data: We collect log files about your device and use of the Service, including your IP address, browser type, operating system, device identifiers, pages visited, links clicked, date and time of your visit, and referring/exit pages.
• Usage Data: We collect information about how you interact with our algorithms, search features, time spent on the Platform, and general performance data.
• Cookies and Tracking Technologies: We use cookies, web beacons, pixel tags, and affiliate tracking links to monitor browsing activities, track merchant referrals, and distinguish you from other users. Please see Section 9 for more details.

2.3 Information from Third-Party Sources

• Social Logins & Integrations: If you choose to register or log in using third-party services (e.g., Google, Apple, Facebook), we receive profile information as permitted by your privacy settings on those platforms.
• Affiliate Networks & Merchants: When you click a product link on Superr and make a purchase on a partner merchant's site, we may receive confirmation of that transaction from affiliate networks for commission tracking and analytics purposes.
• Analytics & Advertising Providers: We use third-party analytics and ad services to help us understand user engagement and deliver targeted advertising.

3. Legal Basis for Processing Personal Data

We process Personal Data based on the following legal grounds, depending on the circumstances and applicable law (such as GDPR):

• Contractual Necessity: To provide and maintain the Superr Service, manage your account, and fulfill our Terms of Service.
• Legitimate Interests: To improve our discovery algorithms, personalize product recommendations, track affiliate referrals, ensure platform security, and conduct data analysis.
• Consent: For sending direct marketing communications, utilizing non-essential tracking cookies, or when you voluntarily provide sensitive demographic data. You may withdraw consent at any time.
• Legal Obligation: To comply with applicable laws, tax reporting for affiliate revenues, regulations, or legal processes.

4. How We Use Your Information

We use the Personal Data we collect for the following purposes:

• To Provide and Manage the Service: To set up accounts, enable product search and discovery, maintain wishlists, and track referrals to merchant partners.
• To Personalize and Improve the Service: To analyze your preferences and usage patterns to deliver highly relevant product recommendations, develop new features, and optimize our algorithms.
• To Communicate with You: To respond to inquiries, send administrative updates, security alerts, and marketing communications regarding new brands, products, or features (in accordance with your preferences).
• For Affiliate Tracking and Reporting: To accurately track outbound clicks to merchants and verify resulting purchases to process affiliate commissions.
• For Security and Fraud Prevention: To monitor platform security, prevent unauthorized access, and detect fraudulent affiliate activity.
• For Aggregated and Anonymized Data: We may aggregate or anonymize data to identify broader shopping trends, which we may use for research or share with retail partners without identifying individual users.

5. Data Sharing and Disclosure

We do not sell your Personal Data. We may share your Personal Data with third parties only in the following circumstances:

• Affiliate Networks and Merchants: When you click on a product, a tracking code is shared with the respective merchant or affiliate network to connect your Superr session to your subsequent purchase for commission attribution.
• Service Providers: We engage trusted third-party companies for services such as cloud hosting, email delivery, analytics, and customer support. They are authorized to use your data only as necessary to provide these services.
• Advertising Partners: We may share hashed or pseudonymous data with ad networks to deliver relevant advertisements across the internet, subject to your cookie preferences.
• Legal Requirements: We may disclose your data if required by law, subpoena, or to protect the rights, property, or safety of Superr, our users, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your Personal Data may be transferred. We will notify you of any such changes via email or prominent notice.
• With Your Consent: We may share data with third parties when we have your explicit permission.

6. Data Retention

We will retain Personal Data for as long as your account is active or as needed to provide the Service, track affiliate transactions, and resolve disputes.

• User Data: Retained while your account remains open. You may delete your account at any time through your settings.
• Tracking Data: Affiliate tracking and log data are retained for periods required to finalize commission auditing and financial reporting.
• Legal Compliance: We may retain specific data longer if required by accounting, legal, or tax obligations.

Upon expiration of the retention period, we will securely delete or anonymize your Personal Data.

7. Data Security

We take data security seriously and implement appropriate technical and organizational measures, including:

• Encryption: Utilizing SSL/TLS to protect data in transit.
• Access Controls: Limiting access to authorized personnel with a legitimate business need.
• Secure Infrastructure: Hosting our Platform in secure data centers.
• Data Minimization: Collecting only the data necessary for outlined purposes.

While we strive to protect your Personal Data, no electronic storage or internet transmission is 100% secure. If you believe your account has been compromised, please notify us immediately at privacy@superr.com.

8. Your Data Protection Rights

Depending on your jurisdiction (such as under GDPR or CCPA), you may have the following rights:

• Right to Access: Request a copy of the Personal Data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data (Right to be Forgotten).
• Right to Restrict Processing: Request a limitation on how we process your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw previously granted consent at any time.
• Right to Non-Discrimination: You will not face discrimination for exercising these rights.
• Right to Lodge a Complaint: File a complaint with your local supervisory authority.

To exercise these rights, please adjust your account settings or contact us at privacy@superr.com. We will respond within the timeframes required by applicable law.

9. Cookies and Tracking Technologies

We use cookies, pixels, and affiliate links to operate our platform, track merchant referrals, and serve interest-based advertising.

• Strictly Necessary Cookies: Essential for website functionality and secure access.
• Performance/Analytics Cookies: Collect anonymized data on how users navigate the site to improve performance.
• Functionality Cookies: Remember your preferences, such as login details or preferred categories.
• Marketing/Targeting & Affiliate Cookies: Track outbound clicks to ensure accurate affiliate commission tracking and deliver relevant ads. These often involve third-party provenance.

Your Choices: You can control cookies through your browser settings or our website's cookie consent banner. To opt out of targeted advertising globally, you can visit the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA) opt-out pages.

10. International Data Transfers

Superr operates globally. Your data may be transferred to and processed in countries outside your residence, including the United States. We ensure appropriate safeguards are in place for international transfers, including Standard Contractual Clauses (SCCs) for transfers out of the EEA/UK, or by relying on recognized Data Privacy Frameworks where applicable.

11. Children's Privacy

Superr is not directed to individuals under the age of 16. We do not knowingly collect Personal Data from children. If we discover inadvertent collection of a child's data, we will securely delete it. Please contact us at privacy@superr.com if you believe we hold such information.

12. Third-Party Links and Services

Our core service involves linking you to third-party merchants to complete purchases. This Privacy Policy does not apply to those external retailers. Once you click a product and leave Superr, the information practices of those third parties are governed by their respective privacy policies. We strongly encourage you to review them before completing a purchase.

13. Changes to This Privacy Policy

We may update this policy to reflect legal or operational changes. We will post updates on this page and revise the "Last Updated" date. For material changes, we will notify you via email or a prominent platform notice. Continued use of Superr after updates indicates your agreement to the revised terms.

14. Data Protection Officer (DPO) / Privacy Contact

If you have any questions or wish to exercise your rights, please contact our privacy team:

Superr Privacy Team
Address: [Insert Company Physical Address]
Email: privacy@superr.com
Phone: [Insert Phone Number, if applicable]

15. Specific Provisions for Certain Jurisdictions

15.1 For Residents of the EEA, UK, and Switzerland

Superr is the Data Controller for all user data collected on the platform. Our legal bases for processing are detailed in Section 3. You may exercise your rights as described in Section 8 and have the right to lodge complaints with local data protection authorities.

15.2 For Residents of California (CCPA/CPRA)

This section supplements the policy for California residents:

• Right to Know & Delete: You may request details about our data collection over the past 12 months and request deletion.
• Right to Correct: You may request correction of inaccurate data.
• Right to Opt-Out of Sharing/Sale: Superr does not "sell" data traditionally, but sharing data via tracking cookies for targeted advertising or affiliate networks may be considered "sharing" under CPRA. You may opt out using the "Do Not Sell or Share My Personal Information" link in our footer.
• Right to Limit Use of Sensitive Information: We do not typically collect sensitive personal information as defined by CPRA, but you may limit the use of any such data if collected.

Exercising Rights: Contact us at privacy@superr.com or [Insert Toll-Free Number] to submit a verifiable request.

16. Language

This Privacy Policy is written in English. If translated into any other language, the English version shall prevail in the event of inconsistencies.

17. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Superr
Email: privacy@superr.com
Website: superr.com/about